Proposer's Name: Mr. James Howe
Proposer's Organization: International Trade Centre
Organizer:
Mr. James HOWE, Senior Adviser, International Trade Centre
Session Format: Panel - 90 Min
Proposer:
Country: Switzerland
Stakeholder Group: Intergovernmental Organizations
Content of the Session:
The 90 minute panel discussion will consider how technical, legal and social factors are interconnected in building trust for online trade - and the specificities of this challenge for developing countries. We will review the barriers to adoption of e-commerce and how insufficient trust is a significant barrier in both developed and developing countries.
Recommendations will be made for how greater trust can be achieved at the national and international level for small businesses operating out of developing countries.
Panelists will present complementary perspectives on the challenges, opportunities and potential solutions in five short opening presentations. This will be followed by a debate which will address questions from the attending public and selected questions received from online participants.
Relevance of the Session:
Building trust is perhaps the key barrier for small business to conduct international trade. This is not a new problem - trade has always involved trust - but in the digital age there is an acute issue with respect to enabling access to e-commerce in developing countries. Small firms in poor countries wish to "shape their digital future" in trade but are prevented from doing so by barriers to trust among customers in developed countries, even where these countries have in place consumer protection and secure transaction technologies.
Tag 1: Confidence Building Measures
Tag 2: Capacity Building
Tag 3: e-commerce
Interventions:
Mr. James HOWE, Senior Adviser, International Trade Centre, Switzerland
Will set the scene with findings from the field relating to the challenges for SMEs in developing countries to get online and build trust
Madame Korotoum DIABATE – Secrétaire Général – La Poste de Côte d’Ivoire,
Will share with the audience her vision of Trust on the Internet, and roles that Posts play on the tangible and intangible benefits and psychology of trust.
Based on her previous experience and background within the National regulator and her legal background, she will explore synergies between the mode of governance of the Internet and Postal regulations, the role of post in the Internet eco-system and Post as key player for the Internet infrastructure in developing countries. To illustrate that, she will explain the e-Commerce strategy of La Poste de Cote d’Ivoire and the concrete deliverable with the project Sanlishop.ci online now
Maria Umoren - Alumnus of Judge School of Management (and formerly Relationship Manager at Zenith Bank in Nigeria) will present the issues of trust as experience in Africa
Onsite Moderator: James Howe
Online Moderator: Judith Ueberschaer
Rapporteur: Sibylle Neuhaus
Online Participation:
Online participation will be through a platform to be agreed with the IGF organisers (ITC has WEBEX access if necessary), and will be moderated by Judith Ueberschaer. A summary of key questions will be shared with the moderator to pose to the panel and for reaction from the floor and online during the interactive part of the session.
Conducted a Workshop in IGF before?: No
Link to Report:
Additional Speakers:
Mme. Korotoum DIABATE, Secétaire Général - Las Poste de Côte d'Ivoire, (en français)
Hanne Melin Olbe, Director Global Public Policy, eBay (7 minutes)