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Matthias Luefkens

Managing Director
Geneva Area, Switzerland
Lead author and brainchild behind, Twiplomacy, a study which looks at how governments and international organizations use digital tools and platforms.
Leading the Digital Practice of PR firm Burson-Marsteller across Europe, Middle-East and Africa (EMEA) advising clients on the use of social media.
Previously Head of Digital Media at the World Economic Forum (WEF) where I designed and implemented the highly successful digital strategy.